Social media not integrated with overall branding (CMO’s)
Spending on social marketing continues its upward trend. CMOs say their firms currently spend 6 percent of their marketing budgets on social media promotions, but that figure will triple to 18 percent...
View ArticleWinning and keeping customers (happy)
The benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what...
View ArticleBrands need to listen more and broadcast less
When it comes to social media too many brands have not learned the lessong that a hundred fully engaged fans are better than a thousand unengaged fans. The key to a successful fan page is to have fun...
View ArticleWomen and technology: a perfect match ?
According to USA Today “While more men program and develop the social media universe, women are setting the conversational tone, according to a new study. Instead of dotting “I”s with little hearts or...
View ArticleThe top issues CEOs have with their Marketers
73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing...
View ArticleOnline metrics: Tell a story about people don’t use a lot of numbers
Along with popularity of social media a number of social media analytic providers are trying to sell marketers on their programs that are usually accessed via the Web. However these programs can’t...
View ArticleThe value of a great process in building a website
There are no shortcuts when it comes to building a great online branded website. Today’s consumers don’t just question, they challenge and flat out reject the irrelevant, unnecessary, and insulting...
View ArticleSocial media experts are only experts at promoting themselves
Earlier last week I was contacted by a large consumer products company with a problem. It seems they had hired “a social media expert” to help them develop and launch their social media marketing but...
View ArticleThe power of effective POP displays: 76% of grocery purchases unplanned
The in-store decision rate is calculated by taking the sum of the purchases that fall under Generally Planned, Unplanned, and Substitutes categories. Today the in-store decision rate has reached an all...
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