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Social media not integrated with overall branding (CMO’s)

Spending on social marketing continues its upward trend. CMOs say their firms currently spend 6 percent of their marketing budgets on social media promotions, but that figure will triple to 18 percent...

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Winning and keeping customers (happy)

The benefits of differentiation have been overstated. Instead of wanting something unique or even a cutting edge product, most customers simply want a quality product at a fair price which does what...

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Brands need to listen more and broadcast less

When it comes to social media too many brands have not learned the lessong that a hundred fully engaged fans are better than a thousand unengaged fans.  The key to a successful fan page is to have fun...

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Women and technology: a perfect match ?

According to USA Today “While more men program and develop the social media universe, women are setting the conversational tone, according to a new study. Instead of dotting “I”s with little hearts or...

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The top issues CEOs have with their Marketers

 73% of CEOs think Marketers lack business credibility and are not the business growth generators they should be: they are still too far from being able to demonstrate how the cross-channel marketing...

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Online metrics: Tell a story about people don’t use a lot of numbers

Along with popularity of social media a number of social media analytic providers are trying to sell marketers on their programs that are usually accessed via the Web. However these programs can’t...

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The value of a great process in building a website

There are no shortcuts when it comes to building a great online branded website.   Today’s consumers don’t just question, they challenge and flat out reject the irrelevant, unnecessary, and insulting...

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Social media experts are only experts at promoting themselves

Earlier last week I was contacted by a large consumer products company with a problem.  It seems they had hired “a social media expert” to help them develop and launch their social media marketing but...

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The power of effective POP displays: 76% of grocery purchases unplanned

The in-store decision rate is calculated by taking the sum of the purchases that fall under Generally Planned, Unplanned, and Substitutes categories. Today the in-store decision rate has reached an all...

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